02 Mar Negroni – Make it perfect like a bartender
The first thing you notice about a Negroni is the bitterness.
It hits immediately. Herbal. Dry. Slightly sharp. Not sweet in the way most modern cocktails are sweet. And definitely not trying to please everyone in the room.
I remember thinking it felt almost too simple. Three ingredients. Equal parts. No citrus. No syrup. Just gin, vermouth and bitter. It seemed exposed.
But that is exactly why it works.
There is nothing to distract you. No foam. No garnish doing the heavy lifting. Just balance. And once that balance clicks, it is hard to go back to anything softer.
And that is why we keep coming back to it.
The story of the Negroni
The Negroni is one of those cocktails where the story is almost as famous as the drink itself.
The classic version takes us to Florence around 1919. Count Camillo Negroni supposedly asked for his Americano to be made stronger. Instead of soda, the bartender added gin. The result was a hit and quickly associated with the Countās name.
It is a great story. It might even be true.
What we do know for certain is that a drink built with gin, bitter and sweet vermouth appears in print in 1929 in Harry MacElhoneās Cocktails de Paris under the name Campari Mixte. The name Negroni does not reliably show up in writing until the late 1940s.
Most cocktail historians agree that the drink likely grew out of the Americano during the early 1900s, when gin was becoming increasingly popular across Europe. The structure was already there. Replacing soda with gin was a natural progression.
Whether it was invented by a Count or simply evolved behind the bar, the Negroni secured its place in the first half of the twentieth century.
Fast foward till today and it is one of the most popular cocktails in the world.
Choosing the ingredients
When making cocktails the most important advice is to use quality ingredients. That doesnāt mean spending excessively, but understading which components matter.Ā
Gin:
We use Bombay Sapphire because it keeps the drink precise.
It brings citrus and juniper without becoming heavy. A Negroni should feel structured and clean, not muddy. Bombay holds the line between the sweetness of the vermouth and the bitterness of the bitter.
Red Vermouth:
Choosing the right vermouth is very important for the Negroni. Some people like using heavy vermouths like Antica Formula when making cocktails. Antica Formula is a very nice vermouth especially for whiskey cocktails, because of its deep flavors, but it is not the right choice in a negroni.Ā
We recommend Martini Rosso gives warmth and depth. It adds subtle spice and caramel notes that soften the bitterness without turning the drink sweet. The vermouth is what makes the Negroni round instead of sharp.
If you want an even lighter Negroni, you can use Martini Rosato. The taste is slightly less caramelized and is more fruity in the flavor.
Martini Bitter:
Instead of Campari, we use Martini Bitter in this recipe.
When we are making this paticular Negroni, matching Martini Rosso with Martini Bitters, just makes sense. If you don’t have Martini bitter, you can of course still use Campari.
Garnish
The garnish for this Negroni recipe is an orange wedge. You can also make an orange slice, but the bigger wedge gives the cocktail a nice look.

Negroni
Ingredients
Method
- Cut an orange wedge for garnish
- Add Bombay, Martini Rosso and Martini Bitter to a lowball
- Fill half of the glass with ice
- Stir for 20 seconds
- Fill the rest of the glass with ice
- Add orange wedge as garnish
Common Mistakes
What to Remember
- Keep it simple - Use fresh ingredients and quality spirits. Nothing more is needed.
Bitterness is the backbone - Don't try to hide it.
- Use fresh ice - Fresh, solid ice melts more slowly and evenly, giving controlled dilution that keeps the Negroni balanced instead of watery or flat.
FAQ
- What glass should I use for serving? - Serve the Negroni in a lowball / rocks glass.
- Is Martini Bitter the same as Campari? - They are similar but not identical. Martini Bitter is slightly softer and more rounded. Campari is sharper and more assertive. Both work. The balance shifts slightly.
- What is the alcohol percentage of a Negroni? - The alcohol percentage in a Negroni typically ranges between 18 - 23 % ABV, depending on dilution and proportions.
- Should a Negroni be shaken? - No. Always stirred. Shaking adds air and too much dilution. The texture should be smooth and clear.
Other Recipes
Explore more classic cocktails below.

Carl-Ditlev is a bartender and co-founder of EOW Magazine, dedicated to keeping cocktails simple with quality spirits, fresh juice, and homemade syrups.
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